Meta Plans to Add Facial Recognition Technology to Its Smart Glasses

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Five years ago, Facebook shut down the facial recognition system for tagging people in photos on its social network, saying it wanted to find “the right balance” for a technology that raises privacy and legal concerns.

Now it wants to bring facial recognition back.

Meta, Facebook’s parent company, plans to add the feature to its smart glasses, which it makes with the owner of Ray-Ban and Oakley, as soon as this year, according to four people involved with the plans who were not authorized to speak publicly about confidential discussions. The feature, internally called “Name Tag,” would let wearers of smart glasses identify people and get information about them via Meta’s artificial intelligence assistant.

Meta’s plans could change. The Silicon Valley company has been conferring since early last year about how to release a feature that carries “safety and privacy risks,” according to an internal document viewed by The New York Times. The document, from May, described plans to first release Name Tag to attendees of a conference for the blind, which the company did not do last year, before making it available to the general public.

Meta’s internal memo said the political tumult in the United States was good timing for the feature’s release.

“We will launch during a dynamic political environment where many civil society groups that we would expect to attack us would have their resources focused on other concerns,” according to the document from Meta’s Reality Labs, which works on hardware including smart glasses.

Facial recognition technology has long raised civil liberty and privacy concerns for its potential use by governments to monitor citizens and suppress dissent, by corporations to track unwitting customers or by creeps at bars. Some cities and states have restricted or banned use of the technology by the police over concerns about its accuracy. Democratic lawmakers recently asked Immigration and Customs Enforcement to stop using facial recognition technology on American streets.

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